Items where Author is "Gupta, Sushant"
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Luu, Thi Minh Ngoc
, Mittal, Shashank and Gupta, Sushant
(2024)
Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies.
In:
AI, Corporate Social Responsibility, and Marketing in Modern Organizations.
IGI Global, 195- 220.
ISBN 9798337302218